• Career

    Being an Effective Leader

    Handling a leadership position is a bit of a balancing act, it requires poise, humanity, direction and most importantly the ability to motivate others. Throughout my lifetime, I have come across some amazing leaders that have taught me countless life lessons, and some people who should probably never not been placed in a leadership role. I have been in both submissive and authoritative positions and creating a level of respect and comradery is definitely an art form. Lead By Example There is nothing worse than a person in a leadership role creating rules that don’t apply for themselves. Not playing by the rules it the best way to get your…

  • Career

    Cheat Sheet to Branding Your Business on Social Media

    Content management takes time, there is a lot of trial and error and it is hard to predict what will go viral and what goes completely unnoticed. The best advice I can offer you to approaching content management is with a plan and a vision. As creatives, there is difficult tight rope to walk, making your employer happy and producing content that is engaging to your audience. Communications plans are very important to create direction for your business. Reflecting on your target demographic, understanding their buying habit’s their interests,all this is important information that will help you effectively connect with your desired consumer. A formula for disaster on social media, is too many cooks in the kitchen.…

  • Career

    The Secret To Selling

    I went to MAC today to get a lipstick. I told the lady the colour I was looking for. She looked at me blankly and said that the colour is sold out, and then walked away. I stood there in shock. To me, it seems automatic to either tell me where I can get the lipstick I am looking for or sell me something else because I am a sure thing. It is obvious that I came in there to buy. I hate hate hate shopping in stores. I will literally buy everything I need online, because I cannot stand bad customer service. I refuse to let some undeserving store clerk get my…

  • Career

    Managing Your Inbox

    Sometimes managing my personal inbox as well as my work inbox seems like a full time job. Every morning looking at my inbox seems like an overwhelming task. It is hard to find the right balance and prevent your e-mail from monopolizing all of your time. Manage Your NotificationsI am guilty of loving a good sale, so I never want to miss out on any e-mail notifications. A lot of larger companies have different subscription options. I try to opt in to getting only one e-mail notification a week, or only receive e-mails when there is a special promotion or sale. I spent the last week trying to unsubscribe to the millions of subscriptions I accumulated over the years. Know…

  • Career

    Why You Didn’t Get the Job

    You have done everything right, from writing an amazing cover letter that was catered to the role, then getting called for the interview. You studied the website for the company and memorized every detail, went to the interview and left feeling it went well. You sent the thank you note prior to the interview and you didn’t hear anything back until two weeks later when you receive a generic rejection e-mail. It stated that there was just too many qualified candidate to choose from, and they have gone with another candidate. I have gotten more of these than I can count. I used to take rejection personally. I would feel very…

  • Career

    Looking Back, Career Moves I Should of Done

    Photo by: Rodion Kutsaev When I graduated high school the economy was very different than it is today. The opportunities seemed endless. I never thought that there would be the amount of competition there is now for jobs, especially in marketing and communications. When I look back on my academic career there are definitely some things that I wish I had done differently.Making More ConnectionsI never really understood the power of LinkedIn until after I graduated University. It is very rare to get a position without a referral. I wish I had added all my professors, classmates and contacts I met in my job at the time to my LinkedIn network. Building…

  • Career,  DIY

    Creating a More Productive Day

    I have always found that tend to get things done faster than my peers. In school I would not spend as much time on projects as my classmates did and in the workplace I complete all of my tasks and then search for new tasks to do. My work is not always perfect, I do have to go back and double check, I have those moments where I know what I wrote in my head, but in reality I may have used the wrong word, or made a blatant grammatical error. I pride myself on efficiency and productivity, over the years these are tips that I have learned that help make my days run…

  • Career,  health

    Using Break Time More Effectively

    Photo By: Rayi Christian Wikasono Settling into a new job is always a bit nerve racking. My main struggle right now is break time. Usually, in my old position, we rarely ever took our full lunch breaks. We would chit chat at our desks while we ate our lunches and then when we are finished, we would go back to work. On my first, they told me to make sure I take my full hour lunch everyday. I have no idea how to fill a full hour of “me time”. On my first day I sat outside, scrolled my social media feeds on my phone and enjoyed the sunshine. I…

  • Career,  DIY

    How To Become a Smarter Consumer

    I am very cheap when it comes to certain things and I love getting a good deal. I am a proud member of why spend more when you can pay less club. I do appreciate good quality, so there are things that I am more willing to spend money on than others. I have certain rules I live by, to ensure that I am allocating my money wisely.  Don’t Pay to Use Your Own Money This is a huge one! I can’t believe how many people do this. It seems so simple. I used to get unlimited debit transactions through my bank because I was a student. I never carry…

  • Career

    Tools All Small Business Owners Should Know About

    Photo by Damian Zaleski The one thing I did learn in University, is that if I didn’t know how to do something, I couldn’t go to my professors for clarification. I had to figure it out on my own. I was thrown into classes where I had to make videos, design a whole magazine, or create a website. All of which did not require any videography, graphic design or HTML prerequisites. It became very apparent, that a major part of these assignments was finding the right people to help me or the right resources to learn how to do it on my own.Now that I have successfully survived undergrad life,…